Full-funnel creator marketing for Nigerian brands

Turn creator contentinto brand growth.

We connect your brand with the right creators, handling fit, brief, co-production, and paid amplification, so every campaign builds awareness, drives performance, and delivers outcomes you can measure.

How it works
FMCG
Fintech
Tech
Beverages
Personal Care
Telco
Banking
QSR
Beauty
Insurance
FMCG
Fintech
Tech
Beverages
Personal Care
Telco
Banking
QSR
Beauty
Insurance
The problem

Your audience already skipped it.

94% of pre-roll branded ads are skipped (Nielsen, 2024). They're expensive, slow, and instantly scrolled past. The recall is zero. The spend is gone.

Creator content slips through. It earns the watch, the save, the share — before the brand is even named.

Recall on traditional ads
What works instead
Live creator
Not skipped
@de_mure_
Fashion · Lifestyle · Motherhood
260K
Followers
6.2%
Engaged
12+
Brand wins
Worked withChivita·Boz·Tavin
The work

Real creators. Real outcomes.

Live campaign
@fresia.ng
for Smirnoff Ice, Lifestyle
3.1M views
Paid media reality

Targeting is a commodity. Creative is the lever.

Every brand bids into the same auction, with the same audiences, on the same platforms. The algorithm flattens the field. The asset is what separates growth from burn.

Spend allocation
Targeting 65%Creative 35%
Projected ROAS
1.84x
Relative to targeting-only baseline
Ad recall
40%

Drag the slider. Creative-led mixes consistently outperform targeting-led ones in our campaigns.

The data

Branded production vs creator collaboration.

Across the campaigns we run, the gap between the two playbooks is no longer a debate.

Branded
Creator
Cost per asset
₦, indexed
95
22
Time to live
days, indexed
88
18
Watch-through
%
24
78
Save + share rate
%
12
64
Ad recall
%
18
82
How we work

The organic post is the beginning, not the end.

01
Find

The right creator for the brief. Nano, macro, or celebrity. Vetted for fit, not just reach.

02
Brief

A proper strategic brief, the step every other shop skips.

03
Co-create

Production we manage end to end. Brand protected.

04
Amplify

Paid behind the post that's already working.

Stop renting attention. Start owning the conversation.

Strategic briefPaid amplificationReportable outcomes